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In the know.
Guidance for creating your Annual, ESG, CSR and sustainabilty reports in the twenty-first century
An excerpt: A visual identity—such as IBM’s iconic logo—is often considered the essence of a corporate brand’s expression, but to us this is a narrow interpretation. The expression of a brand also includes attitude or tone of voice. - HBR
We are working with our clients to focus their communications and revisit their brand purpose. We suggest taking this time to revisit your marketing strategy and add to your story in a way that speaks to your core values and lifts people up.
We stand at a crossroads in every human community as we enter the twenty-first century, perhaps a tipping point.