Brand development and
community outreach

 

The Ecological Culture Initiative (ECI) is a local non-profit that develops environmental programing and field projects in collaboration with community groups, cultural institutions, and government. Wynk was honored to assist the cause by creating an all-inclusive visual identity. A fitting visual metaphor for the goals of ECI, the dragonfly, Erythemis, icon was chosen because it is native to the eastern
two-thirds of the United States, representing
self-realization, transformation, and depth
of understanding. The brief existence of a dragonfly relies upon the purity of air,
earth, and water, and is connected to each
by complex biological interactions that
are markers of ecosystem health.